3. Content optimization

Optimization is to adapt the code and content in such a way as to make it more friendly to search engines and relevant tags contain the most important keywords.
Site should be:

Consistent with the declared specification

Should not include any unclosed markers, which may impede indexing robots,

Should not contain too much code in comparison to the amount of content (let’s try to create separate files with CSS styles or Java scripts).

We can check the correctness of the code at validator.w3.org

Meta tags optimization:
Title – should be put in the most important keywords, which was positioned (preferably that were important at the outset), it should not be too long (max. 65 characters). Where it will be longer, the search may be ignored or regarded as spam page. The title should be attractive and unique to each page, it should contain only keywords.

Description – should be in full sentences to describe the content of hand, not touching on the most important keywords. In the meta description should not exceed 160 characters. Probably not affect the position of the parties, but has a very large impact on the Clickthrough (an interesting description encouraged to enter the page).

Keywords – This tag is completely ignored by Google, but nonetheless it is worth it to fill because of the other search engines. Substitute for him, from 6 to 8 keywords contained in the content.

Let us remember that in order to prepare for each page a separate set of meta tags.
Content optimization:

By placing content on the page, be sure to use semantic html markup. Among the most important tags, which are essential for search engine robots, there are headlines h1 h6, with first-degree h1 header should be at once as its main title. After that, we can freely use the rest of the headlines, but we must remember their logical disposition (in the proper order).

Site content  <p> put in paragraphs, using bold or italic <strong> <em> for key words.

The pictures in the tag „alt” to weave a good description of the keyword associated with the picture, just for the tag „title” in the link.

Keyword Saturation content should be within 3-6% of the total sub, which can be determined using SEO tools on this site.

Let us try to exists keywords in all content that is at its beginning, middle, end (not just one paragraph saturated keywords). There should be in plain text, highlighted (by the bold, the inclination), as anchor text, or in the alt tag or title (but here only inserted if really necessary, do not put words into force).