The Internet domain is the internet address at which is your company site . For companies in online business, it is almost everything, because without it the company is unable to exist on the Internet.
Domain should be registered as soon as possible, even if we do not intend to have it run on your site. It is important for two reasons – first, they search for a domain that is older is more valuable (provided that the early post on it, although a short text describing what will be on it in the future), and secondly, one may We simply anticipate.
Address of the domain should be easy to remember and kojarzący a company name or product we offer, possibly in the case of online shops in the domain may contain the name of the industry, for example, computer-shop.ca, the address should not include speclial characters because some browsers are not able to display correctly. To avoid continuous spelling domain should be easy to pronounce, friendly ear and possibly short.
When choosing a domain we also take into account the extent of the geographical area in which the company offers its services – whether it is national in scope, global, European or perhaps a local one. There is no need to register. Eu domain names for example, the company offering the sale of construction materials in London. A much better idea would be to register the company’s local domain construction-mateirlas.london.co or domain to „construction.materials.co” if the domain name is composed of many segments of their separation is to rejoice dash, thanks to search engine works a treat 2 keywords as „materials” and „construction” and not as one „constructionmaterials”.
Keyword domain for highly competitive phrases has no significance to the positioning of the parties and for large companies wanting to create their image is better placed in the domain name. Placing the word is somewhat useful for private parties theme helps to get a better competitive position on the little phrases. To increase traffic to your website, you can register several domains related to our company, and set them permanent 301 redirect to the main site.
A good idea for theme parties are also redemption from someone old domain on the same topic already having some links, but it is before buying to make sure that the site located on it was compatible with the rules and did not contain spam, because it may give us quite the opposite effect .